In the blogging world, one of the main questions we tend to ask is "how do I get more readers?". Sure, writing a blog post is the first step, but how exactly will you get people to come and read what you have written? Even after almost 4 years of blogging, I am still no expert at driving insane traffic to my blog, but there are a few strategies I have used over the years that have worked for me that I would love to share. Though these tips were written with fashion bloggers in mind, they can work for just about any other blog. So without further ado, here is a list of 4 ways you can boost your blog readership:
Quality, not quantity!
The content that you put out there can make or break your blog. Many persons believe that being a great blogger is putting out a blog post two times per day, every day of the week. Unfortunately, most times when you do this, you end up publishing content that is in no way helpful to your readers, and they will simply close your site because there is nothing interesting there. This doesn't mean you shouldn't get into the habit of posting regularly, say 3 times a week, but never compromise on quality. Make sure that what you write, people will want to read. Be creative. Your readers can see right through you, and when they realise you have put in great thought into your posts, they are more likely to come back to your blog and even share with their friends.
Social media is very essential when it comes to driving traffic to your blog. With so many persons on these social media sites such as Twitter, Facebook, Pinterest, Chictopia, Instagram, etc., your blog will surely be seen by different persons across the world sharing similar interests, especially when these persons share your posts. Share your content on these sites and check to see which one you get most traffic on, so that you can maintain or improve that, and work on the others that aren't bringing in as much traffic as you would like. Use relevant hashtags on twitter when posting links, and be sure to use catchy headings so that persons will be interested to click the link in the first place. If you blogged about a specific brand, be sure to tag them, as very often they may retweet or repost your images/blog posts leading to even more exposure. Don't just post your links on social media, ensure you interact. Be active!
Network, network, network!
Just like any other industry, networking is key. Firstly, I joined Independent Fashion Bloggers about two years ago, and through that medium, I have met alot of fashion bloggers who continue to read my blog, comment, and check to see how I'm doing. Though it is possible to gain loyal 'blogger friends',
you will be bombarded with tons of messages from members of the IFB community who ask you to follow them, but that's where it ends. IFB is my go-to for blogging advice, so be sure to take a read every once in a while.
Twitter, with the help of hashtags such as #fashionblogger, allows you to find persons who have similar blogs so that you can interact with them, often leading to more followers and meeting new people. Commenting on other bloggers' posts is also a very helpful way, but don't make the mistake of writing two words and posting the link to your blog underneath all the time. Leave genuine comments which show that you actually read and were interested in the blog post.
Write guest posts
Posting content on someone else's blog can lead to new followers and even new friends. Just be sure that the blog you are writing for has the same or similar target audience you are also seeking for your blog. This is done so that when you link back to your blog, these same readers from the next blog will want to check out yours because it shares similar content they are interested in. It will be even better for you if the blog you are writing a guest post for has a higher traffic than your blog, but this really doesn't matter.
I hope these tips will be useful to you. Enjoy the rest of your day.