It is with great pleasure that I introduce to my readers, the fabulous K'reema. Daughter of the Legendary King of Dancehall, Yellowman, K'reema is on the rise in the music industry with her very first single "We Don't Give A What". Ashleigh Em recently caught up with K'reema to talk about her music, style, and some of her favourites. Read on!
A: What inspired your passion for music and who has been supporting you from the beginning?
K: I've been blessed with music in my life since birth. Having a father who overcame great obstacles in life, to become a legend in music, has been my greatest inspiration. He has always exposed us to all kinds of music growing up, given his big love and appreciation for all kinds of artistes and genres. I've been singing and writing poetry since as early as I can remember, and I've always felt like I was born and gifted to do music. It helps when you have your whole family who's always believed in you, and never once doubted you from the beginning, to keep that fire blazing.
A: How do you feel about the music industry today?
K: I feel the music industry has evolved in many ways. Today, social media is a major aspect, and physical album sales are not much of a factor. Music downloads make music more accessible and available worldwide. What required a major record label and distribution deal can now be done by the independent artist. As a result, we are fortunate to get to discover and hear great talents, sounds, and new genres and fusions of collaborations that would have never seen the light of day in the old ways of yesterday. Creativity is birthing even more creativity, and its impact has been great for music.
A: Who have you always dreamt of working with and why?
K: I've always dreamt of working with my idol, Beyonce. I think the reasons speak for themselves, but she is an extremely talented singer, writer, performer, and perfectionist. She is and will always be on top of my list.
A: As you are starting out your career in the music industry, what steps do you plan on taking to reach your goal?
K: The first major step was quitting my job as an EMT. I felt I needed to give my music all of me for it to truly blossom. First and foremost, I plan to make and promote more great and genuine music. I plan on shooting my first music video for my very first single, "We Don't Give a What" in Jamaica! I plan to build and foster meaningful relationships with other artistes, producers, fans, and professionals. Having a great team and fan base is crucial to any artiste's career, and they will remain number one in my book. I plan to perform, perform, perform, so that my talent and music can be heard. I plan to be K'reema, most importantly, remaining true to me and who I am as an artist.
A: Share with us your proudest moment in your career so far?
K: One of my proudest moments was when Beyonce, yes Beyonce, posted one of my videos of me singing her "Pretty Hurts" on her fan page. Words cannot explain how I felt that day, and tears took their place. That was one of the many moments I've been blessed with that assured me music was what I was born to do.
A: Tell us about your new single “We Don't Give A What.”
K: My single "We Don't Give a What" is my first single I wrote after quitting my job. It's a fun, vibrant party track that really plays homage to my unique style, which is a representation of me. Being born and grown in Jamaica, and now living in New York, it's a fusion of my dancehall roots with my pop style. It was me telling the world, "I am here now, it's my time now!".
A: What is it about you that sets you apart from other artists?
K: I feel like my style, is my personal style. From my voice, to the way I write and sing, it's all genuinely me. I am not afraid to step outside the box and sing or write about the unexpected.
A: Which 5 songs are on your playlist right now?
K: 1.Beyonce - Drunk in Love
2.K'reema - We Don't Give a What
3.Jessie Ware - Say You Love Me
4.Tamar Braxton - Let Me Know
5.Tessane Chin - Count on My Love
...& not to metion my newest single, "Go If You Wanna" is on heavy rotation!
A: What projects do you have that's coming up next?
K: I am currently wrapping up the details on shooting my first video for my single, "We Don't Give a What" in Jamaica. I just wrapped up my second single, "Go If You Wanna", which is more of a ballad, showcasing my more vocal style. I have 2-3 more songs in the pipeline as well.
A: Where can we find your music?
K:My music is currently available on all internet outlets such as iTunes, SoundCloud, Spotify, and Youtube, to name a few.
A: Who are your musical inspirations?
K: As for my musical inspirations, first and foremost it's my dad, Yellowman. Not just for his music, but his story and perseverance. You can find his inspiration in my very first single. Of course my idol, Beyonce, and the late great Whitney Houston. Her passing really took a toll on me. The other icons from Bob Marley, to Beres Hammond. I love Tanya Stephens and her excellent lyrical writing skill. From TLC, to Brandy, and Aaliyah. I can go on and on, as there are so many significant role players in my musical inspiration.
A: What are the key lessons that you’ve learnt so far in your musical journey?
K: The one lesson that I am continuing to learn is that music is definitely a lot of hard work. And as discouraging as it can be, it takes a true dedication and perseverance to stride through it. But always stay focused and be true to who you are as an artist.
restaurant? I love a good Thai restaurant. I can name a few, if you ever need a recommendation and are in town, hit me up!
book? I love the Twilight book series! #TeamEdward!
vacation spot? While I love my beautiful country of Jamaica, so far I'm still blown away by the wonderful time I spent in Tulum, Mexico. Everything about it was amazing!
place to shop? Everywhere! But you will find me mostly in the SoHo area of Manhattan.
A: Do you have a style philosophy?
K: I am a big fan of outerwear, so I feel a cute jacket or blazer can always set a look! What’s your favourite era for style? I love the 80s and 90s style the best. I love a high waist bottom and cropped top.
A: What items do you save on and what do you splurge on?
K: I splurge on handbags and shoes. I try to save on everything else.
A: If we want to learn about K'Reema, where can we visit?
K: You can keep up with me on my website at KareemaMusic.com or on any of my social media pages, Facebook probably being the most up-to-date.